Neil SR Mashalkar
Founder & CEO
Nashik · Vision · Domain · Customer
ABOUT UPWON & BYTE ELEPHANTS TECHNOLOGIES
We Build Software That Understands Your Business — Because We Have Lived In It.
UpWon is a bootstrapped Food & FMCG ERP built in Nashik by people who ran factory floors, delivery routes and franchise counters long before writing a line of code.
NM
Neil SR Mashalkar
Founder & CEO
Founder of Byte Elephants Technologies
FOUNDER’S NOTE
“Food businesses in India deserve software built for them — not retrofitted, not generic. Purpose-built.”
Nine years on factory floors, delivery trucks, franchise counters and 14-hour finance reconciliations went into every line of UpWon — written from the inside, not from a spec.
The journey so far
From a Nashik Garage to ₹16 Cr in Daily Transactions.
A decade of building inside food businesses — not from the outside in.
2016
Founded in Nashik
Byte Elephants Technologies starts with one belief: food businesses deserve software built for them.
People & principles
The team behind UpWon — and what we live by.
Six senior leads. Four operating principles. Each principle is a hiring filter, a product gate and a customer promise — not a poster.
CTO / Co-founder
Chief Technology Officer
Nashik · Platform · Architecture · Scale
Head of Engineering
VP Engineering
Nashik / Bangalore · Delivery · Quality · DevEx
Head of Customer Success
VP Customer Success
Pune · Onboarding · CSM · Renewals
Head of Product
VP Product
Nashik · Product · Research · Roadmap
Head of Domain
Food & FMCG Practice Lead
Nashik · Industry · Compliance · Solutions
The four operating principles
What we measure ourselves against — every quarter.
Principle 01
Domain First
We hire food, FMCG and franchise operators before software engineers. Code follows domain — not the other way around.
Principle 02
Customer Obsession
Every product manager spends one week per quarter inside a customer's plant, route or outlet. No proxy. No second-hand stories.
Principle 03
Simplicity at Scale
A 200-outlet franchise should be as easy to run as the first one. We refuse complexity that the owner-MD cannot operate herself.
Principle 04
India-Built for India
Built in Nashik for the way India's food belt actually runs — multi-lingual, offline-first, statutory-native. No retrofits from Western templates.
UpWon in numbers
The numbers behind the company — honestly defensible.
We round small numbers, not big ones. Every stat below is something we can pull up in a customer review.
0+
Businesses Deployed
Across food, FMCG and franchise verticals
0
Enterprise Platforms
ERP · SFA-DMS · FMS · POS · HRMS · WMS · Vendor Portal
0+
Years Domain Expertise
Inside India's food belt — 2016 to today
0%
Customer Retention
Yearly. Verified across deployed accounts.
Maharashtra · India
Built in Nashik. Built for India.
Nine years. No VC. Not a single rupee of outside capital. We are built and owned by the team that wrote the code, walked the factory floors and answered the support calls.
Every customer's renewal funded the next product. Every customer's growth funded ours. That is the only model we know — and the one we're proud of.
₹0
VC raised — fully bootstrapped
100%
Customer-funded growth
9 yrs
Same founding team
Founded 2016 · Nashik HQ · Pan-India delivery
Nashik HQ
Live · Google Maps
Deployments across 10 states
The team behind UpWon
The Product House Behind UpWon — Byte Elephants Technologies.
Premium technology built in India. Vision: To become the world's most trusted ERP platform for Food & FMCG manufacturers globally.
Founded
2016
HQ
Nashik, Maharashtra
Senior team
30+ experts
Live products
7 platforms
Byte Elephants Technologies · Technology & Beyond
Byte Elephants is not just the company behind UpWon. It is a technology product house building enterprise software since 2016 — with a team of 30 domain specialists, a proprietary delivery methodology, and 50+ live deployments. UpWon is our flagship product. There is more on the way.
20 minutes · No pitch
Ready to work with a team that gets your industry?
Book a 20-minute discovery call — no pitch, no slides, no pressure. Just one of our domain leads asking honest questions about your business and telling you whether UpWon is the right fit.
- Honest "yes / no / not yet" answer
- Talk to a domain lead — not an SDR
- We map your problem before suggesting any product
- You decide if a demo is worth your time
GLOBAL AMBITION
Built in India. Trusted Beyond It.
The architecture, the compliance model and the rollout method were built for multi-country operations from the start — here is where that goes next.
Why UpWon is ready for global markets
Multi-Currency & Multi-Language
Platform supports multiple currencies, languages and regional tax structures for cross-border operations.
Cloud-First Architecture
Cloud-native delivery — teams in Dubai, London or Singapore access the same realtime data as Nashik.
F&B Expertise Is Universal
Batch traceability, franchise management, distribution control — universal challenges in every geography.
API-First for Global Integrations
Ready for global payment, logistics, and marketplace platforms — Shopify, Amazon, FedEx, Stripe and more.
Geographic sequencing
Phase 1 · Fortress India
2026–27Maharashtra, Gujarat, Bihar, Delhi-NCR, Karnataka — 65%+ of India's food manufacturing output.
Phase 2 · Pan-India
2027–28UP, Tamil Nadu, West Bengal, Punjab, Rajasthan. Food clusters: Indore, Hyderabad, Chennai, Amritsar.
Phase 3 · GCC & South Asia
2028–30UAE, Saudi Arabia, Qatar. Bangladesh. GCC-specific edition with Arabic UI and customs compliance.
Phase 4 · Southeast Asia
2030+Malaysia, Singapore, Indonesia — ASEAN food manufacturing opportunity.
Smarter Businesses. Stronger Industries. Brighter Futures.
Nine years inside India’s food belt, seven integrated platforms and 50+ live deployments. See what that adds up to for your own operations.